Sunday, January 17, 2010

Is anyone else shocked?!?

I was watching TV tonight with my mom, and a Kellogg's commercial comes on advertising Froot Loops cereal. Cute kids, playing house, one is a Doctor, prescribing fibre as part of a healthy diet. No biggie right? Well it was, and should be seen as a big deal, because now they are advertising the cereal as an excellent source of fibre! For children! EIIIIKKKK! I cannot believe this is being allowed, it's almost, or just as bad as the McDonald's commercial advertising their food as part of a complete meal for children.... how does this happen....why do we let it happen???

I went online to the Kellogg's website just to see a Froot Loops label- ey yi yi yi yi! What a maze it is to get to their "nutrition" information- brilliantly conducted marketing behind that one I'm sure! Yet, they have blurbs about Fibre, about Vitamins, Diabetes, Nutrition facts etc, all over their pages. Needless to say I left the site and Googled, Froot Loops nutrition info, and got a label- Hurray! Here's what it stated:

ONE GRAM OF FIBRE (!) per 1 cup serving (they did however manage to squeeze in 12 grams of sugar)- if you know anything about fibre you'll know that one gram a day simply isn't cutting it, and the proper source is also what matters. We, as North Americans consume about 5-7 grams of fibre per day. What we need for optimal living and health is 35 grams of fibre per day- I don't know about you but it seems 35 cups per day of Froot Loops doesn't sound too appetizing. Not to mention the refined, processed, deadness of this so called source of fibre- what about the artificial vitamins and minerals which have been added, and the artificial colours- if that is a complete meal suited for your children, please please please email me, I'd love to hear from you!

Stay healthy with real, whole foods! And don't be suckered into commercials like these, they are the root cause of many health conditions and the conditions which will be learned and brought into the next generation.

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